The new refillable drinking bottle from WMF Group was presented at this year‘s Ambiente trade fair. Made with high-quality glass, it offers a sustainable alternative. Besides the hygiene, health and flavour benefits, glass is one of the few materials that is 100 percent recyclable.
The digital interface of a product directly influences the brand image. While the brand value is enhanced by a successful and intuitive user experience, brand recognition is strengthened by the creation of a compelling, brand-relevant appearance.
The success of a new product depends on various factors – just like the creation of the new product. Projects for clients such as B/S/H/, Grundig, Leica Geosystems, LG, Logitech, Procter and Gamble, Nymphenburg Porcelain, Samsung, Siemens, Villeroy & Boch, Vodafone, WMF and many more have shown us what factors can be relevant for successful product development.